It is important to gain attention with advertising. After all, when people are watching an ad, they are getting interrupted from their show or whatever media they are using. Also, there are tons of ads. Therefore, it is important for each company that wants to make the sales to do whatever it can to stand out. There are many different ways to stand out with an ad. One of the common ways to stand out in advertising is to be dramatic. One can also use comedy in order to stand out as well. Other ways is to be romantic, epic, musical, and others.
Even if one knew the tone that he wanted in his advertising, it is important for him to find someone or a company that is willing and able to execute it well. Among the advertisers that show a lot of skill is Jose Borghi. Jose not only has a lot of experience with advertising, but also a lot of creativity. He knows how to bring about the right tone for advertising. Among the factors that determine the tone are the company and its products. This should give a good indication as to whether it is more appropriate to use comedy, or drama.
Jose’s ads can inspire, make people laugh, and even make them cry. He understands that one of the most important aspects of advertising is showing people the problem, and then showing them the solution. If one can effectively convince the customer that they need a certain product and it will make their lives better, then they have the customer and they make the sales. This is in fact the end goal of many advertisements regardless of the tone. The trick is in gathering the attention of the audience. The different moods of advertising can help with that.
http://us.mullenlowe.com for more.