The mission at the nonprofit Avaaz is to reshape the world from how it is to how most people want it to be. It is a nonprofit with members across the globe that addresses a number of topics that affect people’s lives. The big one that affects everyone is climate change and at Avaaz they advocate for addressing this incredibly important issue. They also work to combat threats against both human and animal rights. Other issues they focus on are poverty issues, corruption in governments, and conflicts killing and injuring many people every year.
Founded in 2007, Avaaz mainly focuses on online activism. This can include petitions as well as providing their members with the information they need to contact their political representatives. Sometimes they do support in-person protests, however. They are especially skilled at showing people how to attract media attention to their protests in order to strengthen their voice.
The executive and president of Avaaz, which is based in New York City, is Ricken Patel. Originally from Canada, Patel attended Balliol College as well as Oxford University. He has led Avaaz since its founding and was one of the co-founders of the organization. Over the years he has been involved in a number of international efforts including monitoring elections and getting rebel forces to stand down and negotiate.
There are teams of Avaaz campaigners in a number of countries across the globe. This includes India, Brazil, and the United Kingdom. Online campaign ideas often come from members of Avaaz. Anyone can pitch an idea and when they do it is looked at by groups of specialists. If the idea has merit it is tested with a small group of members. If they find the idea appealing it is then emailed out to everyone that is a member of Avaaz.