It is important to gain attention with advertising. After all, when people are watching an ad, they are getting interrupted from their show or whatever media they are using. Also, there are tons of ads. Therefore, it is important for each company that wants to make the sales to do whatever it can to stand out. There are many different ways to stand out with an ad. One of the common ways to stand out in advertising is to be dramatic. One can also use comedy in order to stand out as well. Other ways is to be romantic, epic, musical, and others.
Even if one knew the tone that he wanted in his advertising, it is important for him to find someone or a company that is willing and able to execute it well. Among the advertisers that show a lot of skill is Jose Borghi. Jose not only has a lot of experience with advertising, but also a lot of creativity. He knows how to bring about the right tone for advertising. Among the factors that determine the tone are the company and its products. This should give a good indication as to whether it is more appropriate to use comedy, or drama.
Jose’s ads can inspire, make people laugh, and even make them cry. He understands that one of the most important aspects of advertising is showing people the problem, and then showing them the solution. If one can effectively convince the customer that they need a certain product and it will make their lives better, then they have the customer and they make the sales. This is in fact the end goal of many advertisements regardless of the tone. The trick is in gathering the attention of the audience. The different moods of advertising can help with that.
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Jose Borghi is one of the most acknowledged advertising experts within the Brazilian advertising industry. He is the Founder of the advertising agency, Mullen Lowe Brasil. His acclaimed work lies in creating the Mamíferos da Parmalat (Mammals of Parmalat) and the unforgettable “É o amor” meaning “It is the love” with Zezé di Camargo and Luciano. Mamíferos da Parmalat was a praiseworthy campaign in the advertising world as it gained popularity with the display of children in costumes of stuffed animals singing exceptionally catchy jingles.
The Early Childhood of Jose Borghi
Borghi was born in Presidente Prudente and graduated with a degree in advertising and propaganda from PUC-Campinas. He first pursued a career in advertising after he realized his passion for it while he was in junior high school. It was the time when his sister had called him at the Castro Neves Theatre to watch and help her with a show. There he saw an ad commercial that won an award in Cannes. This was the moment that had made him determined about winning one of the Cannes award trophies one day in the near future.
Career Development of Jose Borghi towards Mullen Lowe Brasil
Jose Borghi had initiated his professional life with a job at the agency, Standart Ogilvy as an editor. He worked in several other top agencies such as the Talent e Léo Burnett, FCB and DDB or DM9. He finally established his own ad agency, BorghiErh with his business partner, Erh Ray. Seeing the success of the agency despite having no backing investors or capital, the firm was purchased by Lowe in December 2016. It was then that the name changed to Borghi Lowe. Recently, the Mullen Lowe Brasil had formed with the merging between Mullen Group and Lowe & Partners. This was when Borghi had become the Co-CEO with André Gomes.
Jose Borghi’s Contribution to the Marketing World
Jose Borghi has become a specialist in the advertisement and marketing field in Brazil. He often shares his professional knowledge through online article hubs. In the mid of 2016, Borghi had discussed the brilliant impact media is having on advertising. He stated that the improvement in global access to the internet is leading to an increased popularity for online advertising.
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