Alexandre Gama was born and raised in Rio de Janeiro, Brazil. He has made many contributions to Brazilian culture in areas such as business, advertsing, art and music. Gama first started his career working under other executives and took small jobs in advertising agencies until 1999 when he decided to establish Neogama.
Neogama was first recognized for winning a Lion at the Cannes Festival when it had only been in operation for a year. No other companies in Brazil have managed to do this. In 2003 the company won an additional two Lions from the Cannes Festival and they were named Agency of The Year. Neogama has held partnerships with companies like BBH and Publicis Groupe in the past but currently remains a solo company with Alexandre Gama acting as CEO.
In addition to Neogama receiving a multitude of awards, Alexandre Gama has earned his own titles in the professional business world. He graduated from the Armando Alvarez Penteado Foundation with degrees in both advertising and communications. In 2006 he was recognized as one of the seven most influential and important businessmen in Brazil’s history. In 2006 he also received the title of Agency Director of The Year and a year later he was chosen as one of the top three advertisers in his country. Gama was also named one of the top ten most influential leaders in the field of communication in 2009.
Alexandre Gama has played a huge role in Brazilian culture. He has won a total of 23 Lions from the Cannes Festival and even had his artwork displayed at the Brazilian Art Museum. Alexandre Gama has also dipped his hands in the music industry and created VIOLAB, a unique acoustic instrumental guitar music project. Gama is a very creative individual who doesn’t plan on stopping his work anytime soon.
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Hiring an ad agency is an important component of operating a successful business nowadays. Most businesses, particularly small and medium-sized companies, need to enlist the services of a professional to develop and executive strategies and tactics to establish a solid market presence. That’s where a reputable advertising specialist like José Henrique Borghi comes in.
The services of a reputable marketing or advertising agency is essential in business promotions and you can save you a tremendous amount of time and stress. There are several cost-effective ways to implement profitable advertising and succeed in your business. Click Here for more details .
When you are choosing an advertising firm, you want to be absolutely certain the agency is thoroughly familiar with your industry and the type of business you operate. The type of promotional or advertising strategies employed in a campaign will often depend on the target audience and your budget for promoting or reaching your target audience. You will achieve success faster when you choose a qualified team of advertising specialists to promote your business or products. Watch Video Here .
José Henrique Borghi and his team at Mullen Lowe, take the time to understand their client’s goals and expectations. José Henrique Borghi has been catering to the business world for years and he understands that the marketing industry goes through changes fast. So you want a professional like José Henrique Borghi who delivers services that are created to help you stay up to date. An advertising agency that offers ad creation, campaign setup and campaign management will help you succeed.
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It is important to gain attention with advertising. After all, when people are watching an ad, they are getting interrupted from their show or whatever media they are using. Also, there are tons of ads. Therefore, it is important for each company that wants to make the sales to do whatever it can to stand out. There are many different ways to stand out with an ad. One of the common ways to stand out in advertising is to be dramatic. One can also use comedy in order to stand out as well. Other ways is to be romantic, epic, musical, and others.
Even if one knew the tone that he wanted in his advertising, it is important for him to find someone or a company that is willing and able to execute it well. Among the advertisers that show a lot of skill is Jose Borghi. Jose not only has a lot of experience with advertising, but also a lot of creativity. He knows how to bring about the right tone for advertising. Among the factors that determine the tone are the company and its products. This should give a good indication as to whether it is more appropriate to use comedy, or drama.
Jose’s ads can inspire, make people laugh, and even make them cry. He understands that one of the most important aspects of advertising is showing people the problem, and then showing them the solution. If one can effectively convince the customer that they need a certain product and it will make their lives better, then they have the customer and they make the sales. This is in fact the end goal of many advertisements regardless of the tone. The trick is in gathering the attention of the audience. The different moods of advertising can help with that.
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Jose Borghi is one of the most acknowledged advertising experts within the Brazilian advertising industry. He is the Founder of the advertising agency, Mullen Lowe Brasil. His acclaimed work lies in creating the Mamíferos da Parmalat (Mammals of Parmalat) and the unforgettable “É o amor” meaning “It is the love” with Zezé di Camargo and Luciano. Mamíferos da Parmalat was a praiseworthy campaign in the advertising world as it gained popularity with the display of children in costumes of stuffed animals singing exceptionally catchy jingles.
The Early Childhood of Jose Borghi
Borghi was born in Presidente Prudente and graduated with a degree in advertising and propaganda from PUC-Campinas. He first pursued a career in advertising after he realized his passion for it while he was in junior high school. It was the time when his sister had called him at the Castro Neves Theatre to watch and help her with a show. There he saw an ad commercial that won an award in Cannes. This was the moment that had made him determined about winning one of the Cannes award trophies one day in the near future.
Career Development of Jose Borghi towards Mullen Lowe Brasil
Jose Borghi had initiated his professional life with a job at the agency, Standart Ogilvy as an editor. He worked in several other top agencies such as the Talent e Léo Burnett, FCB and DDB or DM9. He finally established his own ad agency, BorghiErh with his business partner, Erh Ray. Seeing the success of the agency despite having no backing investors or capital, the firm was purchased by Lowe in December 2016. It was then that the name changed to Borghi Lowe. Recently, the Mullen Lowe Brasil had formed with the merging between Mullen Group and Lowe & Partners. This was when Borghi had become the Co-CEO with André Gomes.
Jose Borghi’s Contribution to the Marketing World
Jose Borghi has become a specialist in the advertisement and marketing field in Brazil. He often shares his professional knowledge through online article hubs. In the mid of 2016, Borghi had discussed the brilliant impact media is having on advertising. He stated that the improvement in global access to the internet is leading to an increased popularity for online advertising.
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