Jose Borghi is one of the most acknowledged advertising experts within the Brazilian advertising industry. He is the Founder of the advertising agency, Mullen Lowe Brasil. His acclaimed work lies in creating the Mamíferos da Parmalat (Mammals of Parmalat) and the unforgettable “É o amor” meaning “It is the love” with Zezé di Camargo and Luciano. Mamíferos da Parmalat was a praiseworthy campaign in the advertising world as it gained popularity with the display of children in costumes of stuffed animals singing exceptionally catchy jingles.
The Early Childhood of Jose Borghi
Borghi was born in Presidente Prudente and graduated with a degree in advertising and propaganda from PUC-Campinas. He first pursued a career in advertising after he realized his passion for it while he was in junior high school. It was the time when his sister had called him at the Castro Neves Theatre to watch and help her with a show. There he saw an ad commercial that won an award in Cannes. This was the moment that had made him determined about winning one of the Cannes award trophies one day in the near future.
Career Development of Jose Borghi towards Mullen Lowe Brasil
Jose Borghi had initiated his professional life with a job at the agency, Standart Ogilvy as an editor. He worked in several other top agencies such as the Talent e Léo Burnett, FCB and DDB or DM9. He finally established his own ad agency, BorghiErh with his business partner, Erh Ray. Seeing the success of the agency despite having no backing investors or capital, the firm was purchased by Lowe in December 2016. It was then that the name changed to Borghi Lowe. Recently, the Mullen Lowe Brasil had formed with the merging between Mullen Group and Lowe & Partners. This was when Borghi had become the Co-CEO with André Gomes.
Jose Borghi’s Contribution to the Marketing World
Jose Borghi has become a specialist in the advertisement and marketing field in Brazil. He often shares his professional knowledge through online article hubs. In the mid of 2016, Borghi had discussed the brilliant impact media is having on advertising. He stated that the improvement in global access to the internet is leading to an increased popularity for online advertising.