Whitney Wolfe Brings Dating Technology to the Business World

Whitney Wolfe Herd, founder of Bumble and co-founder of Tinder, is expanding the “dating app” paradigm into platonic and business relationships with Bumble BFF and Bumble Bizz, respectively. Wolfe Herd told Vogue, “We set out to change the way people date. Now, we really wanted to pull that through the rest of your life.”Bumble’s unique approach to heterosexual dating follows a similar pattern to Tinder; men and women swipe left or right on profiles to dictate interest in the other party and if two people swipe right on each other, they are connected and can begin a conversation with one another. Unlike Tinder, Whitney Wolfe Herd’s Bumble only allows women to send the first message which, the company says, drastically reduces the amount of harassment reported by female users when compared to other dating apps.

According to Bumble’s website, Bumble BFF came about as an answer to requests from users to keep their Bumble profile active after finding a relationship because they had found friendships on the dating app. Unlike the dating side of Bumble, users are only matched with other users of the same gender so there is no need for communication restrictions. After the fallout with Tinder co-founder and former boyfriend Justin Mateen, Whitney Wolfe Herd sued Tinder for sexual harassment. Empowering women at work has been an important cause to Wolfe Herd whom has stated in an interview with Vogue, “As we all know, sexism in the workplace is a serious issue.

It’s something that needs active disruption and change.” Wolfe Herd settled out of court for an undisclosed amount after alleging Mateen’s repeated humiliation of her at work and attempts to refuse co-founder status to her.Bumble Bizz, like Bumble, was created to disrupt some of the behavior that has become prevalent on platforms such as LinkedIn, where women are solicited every day, by restricting first contact attempts to women. “I do not necessarily see this as a direct competitor to LinkedIn, “Whitney Wolfe Herd told Vogue, “We think it’s a great product, but we’re doing something different.”

Whitney Wolfe Herd’s Advice for People When They Encounter Obstacles

One of the most common issues when entrepreneurs try to get their business off the ground is finding people who will believe in the business. This is one aspect of business that can be very challenging and even frustrating. It is common for people to develop the desire to throw in the towel with their start up. Even Whitney Wolfe Herd has faced this at some point in her career before she has moved forward with her successful Bumble App. She has advice for people that are trying to get their own start up going but are having issues finding someone to believe in their business enough to support it.

One thing that Whitney Wolfe Herd offers is perspective for people who are faced with rejection about their start up. One thing that she has stated is that criticism, especially the kind that is not constructive can be taken as motivation to move forward. In some cases, people who are running a start up are doing things that make people uncomfortable. Whitney Wolfe Herd’s Bumble app enables women to make the first move. This can of course make people uncomfortable with the idea because it stands against convention and tradition. With these factors in place, Whitney Wolfe Herd had to convince people to get behind this offer.

One piece of advice that Whitney Wolfe Herd has given is to keep it moving. When someone has made the decision that the proposal does not have the support, then the best thing to do is keep moving. Her advice to people is if what they are doing is going to bring changes that are positive, then the best thing to do is let the people who are against this idea to have their say. It can be used for motivation to move forward as opposed to discouragement.

People who are doing something other than finding a regular job are going to be faced with a lot of people who are going to say no to them. This is one of the reasons that they should work even harder on what they believe in. The worst thing a person can do with a positive business is give up on it.