NGP VAN is a web hosting and database company based in Washington D.C. The software company is majorly used in the organization and fundraising of political campaigns. The firm is used primarily by the Democratic Party of the United States and the Canadian Liberal Party. NGP VAN is also majorly used by many other progressive groups. NGP VAN private company was founded in the year 2001 as Voter Activation Network, and it later changed its name to NGP VAN in the year 2011.
The company provides many software services such as web hosting, voter databases management, online fundraising and information technology consultancy. NGP VAN was involved in the successful presidential campaign of the former U.S President, Barrack Obama in 2008. It also took part in his re-election in the year 2012. The software firm was also heavily utilized by Hillary Clinton in her 2016 presidential campaign. The firm houses the VoteBuilder software system which was launched in the year 2006. The Democratic Party mainly uses the software by doing voters follow up.
The primary goal of the software system is to boost voter turnout by encouraging members of the party’s support base to vote. The company uses MiniVAN which is a mobile application that enables organizations to keep in touch with their strongholds. It also allows them to collect and analyze vital data from the public. This high-end technological method is paperless and fast. NGP VAN also utilizes the Innovation Platform which was set up in 2014. Through this platform, software developers can write code programs for organizations. Also, the technology delivers other services such as live calls and group to group messaging.
Apart from conducting campaigns for political parties, NGP VAN firm takes part in social networking, fundraising, and organization of corporates. It fits in a variety of organizations due to its diversified analytical and technical approach. The software firm obtains essential information from the public such as the voters’ political opinions and their expected reforms. The collected data is then analyzed by a highly experienced team of experts to release user information.
This critical information enables candidates to lay out a well-planned structure for their campaigns. NGP VAN has grown to become the world’s leading campaigning firm. It has expanded its wings to serve clients from all over the world. Its essential tools for web hosting and online advertising are now in high demand by leading corporations globally.