Doe Deere – Article Recap

The beauty community online is an incredible community to be in. There is so much going on! So many products and stories that adorn companies websites, bloggers and reviewers. Sometimes, it feels like there is nothing we don’t know about our favorite companies anymore. We know everything down to the year the company was created, who was the CEO and their exact story of how each company has been born. Getting an inside look allows us to be apart of the product and apart of the company. With the internet at our disposal, we have become more than just consumers.


With all the inside looks at the companies, it is rare that we get such an exclusive inside look into the companies founder’s lives.


Meet Doe Deere! She is the vibrant, 36 year old, founder of the equally vibrant make up brand, Lime Crime. Born on June 15th, 1981 – this Gemini found her love for make up where she grew up, in Russia, at a sleep over with her friends. Later on, having moved to the United States when she was 17, Doe discovered her love for pigments and vibrancy would get her farther and take her to more places than she ever imagined.


What are the steps to creating a life changing brand? Some credit their entrepreneurial success to luck, while others credit it to a lifetime of preparation. Some could argue that the small things we do every day set the foundation for our ability to succeed. Small things like our every day morning routine.


Our morning routines not only set the foundation for our day, but create habits that benefit us throughout our lifetime. What does the morning routine of CEO, Doe Deere look like? It’s more simple than you might think, and a wonderful reminder that sometimes we need to slow down in order to better ourselves and get more things done.


While she wakes up at 8:30 a.m. every morning, Doe Deere drinks a cup of water. Checking her phone comes after many steps, so consider taking that out of your to-do list. Then, she stretches and eats breakfast. Only after breakfast does checking her phone come into play, where she returns emails and checks Instagram to keep up with trends. After all this comes getting ready for the day, which includes washing up and a simple hair and make up routine!


Doe Deere gently reminds us to slow down and take care of ourselves first to ensure success and better living! Learn more: