There are a lot of natural resources in Brazil. Brazil is a massive South American country with 200 million people, and millions if not billions, of trees. Eucatex had a close association with trees thanks to its predecessor, Americana Sawmill Americana, which dates back to 1923. Eucatex started using one tree species, the eucalyptus, back in the 1950s. Eucalyptus trees were a natural material for the company’s main product back then. Eucatex developed a niche as a ceiling tiles and panels manufacturer. Eucalyptus trees are fast-growing sources of wood. The trees also produce an oil that is used for cleaning, and the oil can also be used as a natural insecticide or as an essence oil .
Eucatex takes great care of the eucalyptus trees by developing eucalyptus plantations in Brazil. The company plants a tree for every tree they use to produce their products.
Eucatex grew rapidly in Brazil using a one mill in Salto, Brazil. The company opened offices in several Brazilian cities and also opened an office in Buenos Aires. During the 1960s, and through the 1980s, Eucatex became a world supplier of ceiling tiles. The company expanded their product base to include paint during the 1980s. The company continued its restoration plans to have enough raw material to export to over 50 countries during that time.
Flavio Maluf, the president of Eucatex, started his career with the company in 1987. Maluf is a mechanical engineer. He studied in Sao Paulo and went to New York University to continue his studies. Flavio was named the president of Eucatex in 1997, and he is credited for the modernization of the company. Today, Eucatex is a major manufacturer of laminate floors, MDF and MDP panels, paints, doors, and varnishes. They employ more than 2,200 people, owns four factories and exports to more than 37 countries.