The Founder and CEO of the women empowerment app, Bumble, Whitney Wolfe Herd has had her life threatened forcing her to walk around with bodyguards. The dating app that she created in partnership with Andrew Andreev, the brainchild behind Badoo, was attacked by neo-Nazis last year. The cyber attack that was directed to her employees took place some two weeks before the White-supremacist rally in Charlottesville. The neo-Nazis posted the staff’s contacts and their photos online. Speaking to the Times, Whitney said that the attack was because they were a feminist organization.
— Bumble (@bumble) April 26, 2018
Besides this attack, bumbles subscribers had caused havoc after she prohibited guns in the site. Whitney Wolfe said that she knew most users had licensed, but they were against the company’s values of empowerment, accountability, and kindness. She added that a good number of women who lost their lives in domestic violence was because they were shot and Bumble was not after making it appealing.
Bumble was created in 2014 after Whitney Wolfe left tinder where she was the vice president of marketing. During her tenure, she influenced the brand’s logo and established a strong client base from university students. Bumble has grown since its inception and has launched platforms like Bumble Bizz that allows people especially women to create networks without fear of prejudice and Bumble Bff that connects two people of the same sex looking for friendships. The company that is estimated to have a net worth of $1 billion hit 80 million matches in December 2015 and had about 15 million active unique conversations.
Whitney Wolfe is a graduate of the Southern Methodist University and has a degree in International Business. She was born in Utah in 1989. Prior to working as the Tinder marketing Vice president, she had worked in orphanages in South East Asia. She met her husband Michael Herd, an oil and gas businessman in 2013 and in 2017, they got married in Italy. The American Entrepreneur was listed among the top 30 under 30 most important women in Tech in 2014.
Learn More: www.crunchbase.com/person/whitney-wolfe