This first thing that often comes to mind when people think about the world of business is logistics, regulations and page upon page of numbers. The truth of the matter is that the business world is a far more dynamic entity than this. Perhaps the factor of biggest importance in business is the building of relationships. Success in business is largely based on the ability to be engaging.
Investment expert Chris Burch has an ingrained philosophy that business should be fun and so should advertising. A great example is major sporting attractions. These events draw a much broader audience in than just the hardcore sports fan. Often this is due to creative advertising. Many viewers will tune in just to watch the commercials. Unlike advertisements from the early days of television, today’s advertisers have a strong understanding that messages can be conveyed to the public through entertainment, rather than just stating why a particular product is superior.
Chris Burch also has a philosophy on how important it is to make an impression. At the center of the traditional business is the concept of affordability and reliability. Factors such as this are high priorities for all sizes of businesses but consumers are often swayed toward a specific product for reasons other than these. It is critical for a company to carefully consider its branding in order to make sure and make a big impression. This is because exciting and recognizable branding stands out to the consumer market. People are much more likely to remember products from a company that makes an effort to entertain with factors such as its logo. Entertaining slogans are also critical as they stick in the head of the consumer.
Chris Burch is the founder and Chief Executive Officer of Burch Creative Capital. He has a career in business that stretches back 40 years in the investment sector. Throughout his entrepreneurial career, Chris has maintained a set of business values that include applying imagination, creativity and taking advantage of market opportunities, check nihi.com for an additional article.
Chris Burch’s firm Burch Creative Capital specializes in the support and development of lifestyle and consumer goods. These brands range from apparel and home furnishings to retail and hospitality. More on http://www.burchcreativecapital.com/
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