There are many ways you can help ensure that your brand reputation remains positive. Perhaps the best way to achieve a positive brand reputation is to try and actually be what you try to stand for. If you can bridge the gap between what you want people to perceive you and what you actually do, then you have successfully built and managed your reputation. This is according to the Greek philosopher Socrates.
The first thing you should to build up brand presence and reputation is to have all of your employees act as ambassadors for your brand. Their activity both on line and in person should represent what you company stands for. If your employees are lost on the brand image, then how can you expect other to believe your own brand image and reputation? Your reputation starts within your own workforce.
A great way to build up an online reputation globally is to create content and market your brand locally. Create content that is unique to each region, language and culture where you are in. This will help get the message across to a larger audience and do so in a way that they understand you. Hire translators and create content that is unique to an area. This will impress people and reduce the chance of you offending someone by accident. Remember that different cultures can construe things very differently.
Another great tip that many companies ignore is that you need to be involved not only in the sales experience, but also post sales and support. Getting a product or service sold is important, but don’t forget the post sales experience. If you check back on customers after the sale, and offer product or service support you can be sure that your reputation will soar.
Being proactive is also vital in managing your online reputation. You should actively monitor your reputation on the web. Make improvements to your company, brand or customer interaction model if you see the need for it. Finally, be prepared for a crisis. Have a game plan in place to handle a major crisis for your brand reputation. An image crisis should not spell doom for your business.