White Shark Media’s Experts Explain How You Can Improve Keyword Usage

White Shark Media is a PPC and search engine marketing (SEM) expert and they also offer customers tips about how they can improve their visibility. One of their latest blog posts on their website explains how keywords can be properly used to improve your SEO and SEM. It’s true that keywords are only a part of the equation but using the right keywords takes knowing the way that search engines operate.


One thing that White Shark Media says is to watch out for keyword stuffing. It used to be that search engines had a lot of emphasis on the quantity of keywords, but they’ve changed now so that the keywords have to point to actual content to get high rankings. They also explained that there are tools out there that show additional common keywords that come up with the general search keywords. It can be helpful to focus only on keywords that are related to your website’s services and that attract specific customers. You also should work on keyword placement in readable website and page titles as well as not overly using them in meta descriptions or paragraphs. SEO can take a lot of work, but good keyword usage combined with organized mobile-friendly websites can help boost rankings and traffic.


White Shark Media has been helping customers maximize on their PPC investments through guided services. White Shark Media follows strict requirements set forth by Google in order to be listed in their small business partners directory, a listing that only about 29 digital media companies have been able to achieve. Their focus has been on taking existing Google and Bing ads and improving campaigns to reach the top of search engine ad listings. White Shark Media has valued their customer feedback and has taken steps to improve their company over the years.


When customers started expressing complaints over losing track of AdWords campaigns, White Shark Media started using GoToMeeting for monthly reviews so they could see how different campaigns were doing. White Shark Media also uses Google Analytics to see how traffic is responding and to monitor the volume in various ads. When they started hearing concerns that customer leads were coming through the phone, they started using call tracking software to keep records of call volumes. White Shark Media no longer requires customers to start a brand new AdWords or Bing account if their current account has done well and needs to be added to.

John Goullet an IT Staffing Mogul.

John Goullet is the founder of Info Technologies Inc. and currently serves as Principal of DIVERSANT, LLC. Info Technologies, Inc was a company that was founded in 1994 by Mr. John Goullet serving as Chief Executive Officer. Prior to the start up of his company John Goullet attended Ursinus College where he received his masters in Computer Science. Goullet also held the positions of Computer Consultant and IT staffing account executive before deciding to create his company.

Holding positions in these fields help Goullet to recognize a void and a need that he could fill with his company. He felt that his company could address particular needs that often were not met in the IT staffing industry. One of Goullet’s company objectives was to have an understanding of the corporate climate and to focus on appropriately matching the IT staffing needs of the client. As a result of the major attention that Goullet paid to the details and the needs of his clientele within 5 years Info Technologies grew to 30 million. Jhon Goullet at Facebook .

The company has been cited twice by Inc Magazine’s Inc. 500, as one of the fastest growing private companies in the nation. In 2010 Goullet merged Info Technologies and DIVERSANT Inc to form DIVERSANT, LLC. DIVERSANT is a leading Minority Owned Business and is the largest fully certified African American Owned IT staffing company in the U.S. One reason for the success of the business stems from DIVERSANT’s mission to treat its clients like business partners.

John Goullet believes that diversity helps to yield greater opportunities for partners and consultants. John Goullet who is both an Entrepreneur and experienced IT staffing specialist is dedicated to helping others. John Goullet’s specialties include Application development, information systems staffing, mobile development, solutions architecture, and network engineering. Although John Goullet has found great success in his business endeavors thus far he continues to strive to meet the needs of a constantly changing IT industry.

http://johngoullet.com/it-consultant for more.

Eric Pulier and His Mission

Eric Pulier is a man with a vision. This individual sees things differently from others and sees a bright future for all individuals through the use of technology. Eric Pulier believes that technology not only alleviates poverty, but technology is also a creation that creates a market in even the most impoverished region and that allows for individuals to have access to information. Eric Pulier, in even the poorest region, is looking to create technological solutions that allow for not only technology, but also access to the internet that is affordable and widely available. Even as a young boy, Eric Pulier worked hard at creating innovative solutions with technology. At the age of nine, Eric Pulier had built his very first computer and by the age of eighteen, Eric Pulier had created his very first software company that eventually earned him a spot at the prestigious Harvard University for his early on talents.


For the past twenty years, Eric Pulier has been especially intent on mixing together innovation, business, as well as charity. Eric Pulier is an avid investor in businesses that he knows will create public goods in the long-run. Eric Pulier is a heavy investor in over 15 different companies as of currently where he uses the revenue that he collects from each company in order to continue funding new ventures. Eric Pulier has created several unique companies and has even developed software to help charities. Eric Pulier even built a platform that allowed for children with chronic diseases to talk to each other in order to know that they are not alone.


Eric Pulier sees a bright future ahead and sees overall well-being for all through the path of technology. This innovative idea for the future is exactly what makes him a heavily sought after individual by both the private sector as well as by the public sector. For future plans, Eric Pulier is working towards a technological solution that will solve the healthcare issue. Eric Pulier believes universal healthcare is the right of individuals and should no longer be considered a luxury that only a select few can afford.

Sujit Choudhry Contribution to Comparative Law

The study of the relationship between rules or legal systems of more than one country is what is referred to as comparative law. It can also be described as the method of comparing the legal regimes. Such comparison yields results that relate to the different legal systems being analyzed. This law also plays a significant role in helping us to understand the foreign legal systems better. Given this era of globalization and complexity of international private and public law, comparative law plays a critical role in global unification and harmonization of laws. This consequently leads to increased international cooperation. Legislators make use of foreign laws while drafting new legislation and in several countries, courts draw global inspiration as well. The importance of comparing different legal systems should not only be limited to academic discipline but should also be adopted for particular areas of law.  Related Articles here.

About Sujit Choudhry

Sujit Choudhry is a Dean and Law Professor at the School of Law at the University of California. He previously worked at New York University as Cecelia Goetz Professor of Law and as Scholl Chair at the University of Toronto. Sujit is globally recognized for his involvement in politics and comparative constitutional law. He has given public lectures in more than 20 countries, and he merges a far-reaching agenda with a vast experience as a constitutional building advisor. Some of the countries where he has offered his advice in the constitutional building process include Jordan, Libya, South Africa, Tunisia, Egypt, Ukraine, and Sri Lanka. Professor Sujit Choudhry obtained his law degrees from Harvard, Oxford, and Toronto. Also, he was a scholar at Rhodes and served as a law clerk to the Chief Justice of Canadian Supreme Court.

The research of Professor Sujit covers a variety of issues in politics and comparative constitutional law. Some of the issues that it covers include federalism, secession and decentralization, constitutional courts, minority and group rights, and official language policy. Sujit is an extensive writer on the Canadian constitutional law.  Additional article on crunchbase.com

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Sujit has published more than ninety reports, working papers, book chapters, and articles. He is a member of the Scientific Advisory Council of ICON, Executive Committee of ICONYS, and the International Advisory Council IFIT.  Check this on constitutionaltransitions.org.

Hit https://www.linkedin.com/in/sujit-choudhry-738656100

Highland Capital Management success.

Highland Capital Management is among the largest credit managers and has extensive experience in the globe. It was established by James Dondero and Mark Okada in the year 1993. SEC fully registers the organization as an investment adviser. Initially, the company dealt with managing secured bank loans. Currently, Highlands Capital primarily deals with credit strategies such as credit hedge fund, collateralization loan obligation, distressed and special situation private equity, and also long-only funds. Together with its affiliates, Highland Capital Management’s assets stand at about $15.4 billion. It provides for alternative ventures such as emerging markets, natural resources as well as long and short equities. The clients of the management are diverse as it includes the government, financial institution, high net worth persons, fund of funds, and public pension plans.


The headquarters of Highlands Capital Management are in Dallas, Texas. It also has affiliate offices in Seoul, Sao Paolo, New York and also in Singapore. At Highland Capital Management, the venture is not made on the financial market only but also in the very community where the employees work at as well as live. Its dedication towards changing lives cannot be understated. Through advisory board involvement, financial donations not forgetting to mention volunteerism, people’s lives have changed. James Dondero is active in this giving. The monetary donations are given to organizations, the local community and the national community as well. More than $10 million has been committed to this noble course around the world since the year 2005.


Highland Capital Management has a unit known as Highland Alternative Investors, whose chief investment officer is known as Michael Gregory. He gives oversight to small-cap stock fund. The fund has about $55 million assets. Gregory through his energy stock picks, saw the small cap equity triple the return of the S&P 500 index return in 2016. Through the credit competency of Highland, investments were made in pipeline partnership when the oil prices went down in 2016. The investment made half of the total returns made last year. No association cut dividends after the purchase of shares using the funds. Master limited partnerships provided Highland Capital Management with high-single-digit.

Rona Borre Gives a Lesson on How to Make It Big

Rona Borre is a sensation, let’s just start with that. She has formed a company that is a world leader in the staffing industry, and she has gone head to head with some of the world’s biggest agencies and won.

Rona Borre specializes in the placement of technological and financial professionals because that is what companies need and want when they are expanding and climbing to the nest level of corporate growth. Her fledgling company in 2001 started from the beginning and became a strong competitor in the staffing industry because of Borre’s skills, preparation and ability to train and convince others over to her philosophical side.

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When she recruited account execs to her team in Instant Alliance, the name she gave to her company, she trained them to form relationships with the client company in detail. They need to know all about the firm they are finding the recruits for, their leadership, the culture and all the details. Then, and only then, will the perfect candidate be found.

It is not a shotgun approach, but a surgical one and that is why it works so well. That is also the reason that there is an attrition rate of only 1% for the new hires that come from Instant Alliance.  More on builtinchicago.org.com.

Check https://www.youtube.com/watch?v=kESCtzl-y3k

Learning From Chris Burch How To Look For People With Experience

Among the people that are most likely to get the job are those with the most experience in any given field. One of the reasons behind this is that a lot of business owners or managers are not that willing to train people. Therefore, they are going to make sure that the person who gains the job is the one that knows how to do the job. However, things can get really strange, even intimidating when the workers actually have more experience at something than the business owner. Fortunately, Chris Burch is one of the masters of business relationships between business owner and employees. Therefore, he has advice on what one could do in order to make things a little less intimidating.


Chris Burch has laid out some steps in what one could do in order to make sure that the relationship between business owner and employee is the best one possible. He understands that some people could be arrogant and even have an entitlement mentality because of their experience. One thing that he has suggested people do when dealing with any employee is to be clear on the expectations. He has also talked about how the business owner should present himself. He does not want to come off as a push over. At the same time, it is not good to be domineering. A good balance is respectable.


Chris Burch also suggests that business owners talk to each and every employee that the company hires. One thing that employees need is to feel welcome at their job. This will definitely go far in making them want to work with you. Other things to do is set the tone for the business, keep up the dialogue, and then always help with the improvements. After all, success is all about growth. Chris Burch himself has advice that will help people and businesses grow a lot.

Eric Lefkofksy: The Humanitarian Genius Behind Tempus

Eric Lefkofsky is the visionary and creative genius behind Tempus, which is a technology company that allows physicians to deliver personalized cancer care. Eric’s goal with the company is to redefine how genomic data is used so that cancer patients can benefit from the data of patients that were treated before them. Recently, Tempus and the University of Chicago have collaborated on a groundbreaking breast cancer project that is accelerating the speed at which discoveries are made about this type of cancer. By analyzing the data from roughly 1,000 breast cancer patients being treated at the University of Chicago, Tempus aims to help the University’s breast cancer specialists discover unique patterns that will enable them to look ahead and predict how a patient might respond to a particular treatment. visit https://www.tempus.com/about-us/

Eric Lefkofksy uses his social media channels, including his Facebook and Twitter accounts, to share useful, interesting, and helpful information about new discoveries about cancer. He also has an interest in the treatment of disease beyond cancer, and you can see this reflected in his social media accounts. He also uses his accounts to highlight some of the partnerships between Tempus and other companies and to share some of his favorite quotes, such as, on from Shakespeare, “Bid me run, and I will strive with things impossible” This quote seems to reflect upon Eric’s nature of striving to accomplish things that people say can’t be done. He is constantly proving doubters wrong.

Lefkofsky attended the University of Michigan where he graduated with honors. He went on to earn his Juris Doctor from the University of Michigan Law School. As a humanitarian and believer in education, Eric supports many different educational organizations and charities, and some of these include Young Chicago Authors, Teach for America, Citizen Schools, and the AUSL (Academy for Urban School Leadership). He has always been an advocate for the educational needs of children who come from poorer families and has been a champion for many other educational causes throughout the years.

http://shiakapos.com/eric-lefkofskys-biggest-deal-yet-hes-using-data-to-fight-cancer for more.

Sawyer Howitt Is Getting An Early Start As An Entrepreneur

Meriwether Group is a company that helps other businesses accelerate their sales and market growth. The company, based in Portland, Oregon, was founded by its Chief Executive Officer David Howitt. Meriwether Group helps disruptive brands through key times, short and long term capital infusions, and a defined exit strategy when that is called for.

Mr. Howitt has worked for large companies such as adidas and has also been an entrepreneur himself. David and his wife founded Oregon Chai which is a brand that has had explosive growth. They successfully sold the company in 2004. David has also written a book called “Heed Your Call” which used spirituality, business, myth, and science to impart business and life lessons.

David’s son, Sawyer Howitt, is getting an early start to being an entrepreneur himself. While still in high school, he joined Meriwether Group as a Business Strategy Analyst in 2015. His focus is on RFID Checkout which is set to completely recast the entire brick and mortar experience. Sawyer Howitt was promoted to Project Manager in 2017.

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RFID Checkout makes use of a RFID tag that is attached to every product in a store. Sawyer Howitt is helping to develop technology that will read these tags in order to make purchasing products far smoother than it is today. With technology reading the RFID tags it will be possible to checkout without ever having to stop at a register. As you leave the store the tags are read and your debit or credit card is seamlessly charged for what you leave the store with. Sawyer Howitt is a pioneer in this new technology and is kept busy developing the technology to make this new future possible.

For more information on Sawyer Howitt, click here.

Avi Weisfogel Is A Man Of Man Talents

Dr. Avi Weisfogel is a true renaissance man. He is not only an exceptionally skilled family dentist, but he is also an entrepreneur, a musician, a videographer, and a philanthropist. He began his career as a dentist in New Jersey. Avi Weisfogel started a practice in 1999 called Old Bridge Family Dental which he managed for fifteen years. He began to become interested in sleep apnea treatments that used dental appliances. He created a product that was very successful in treating patients that were not responding to other conventional sleep apnea treatments. He created Healthy Heart Sleep in 2010. It was geared toward instructing doctors and other individuals on how to establish and manage sleep centers.


He developed Dental Sleep Masters in 2014 which was a series of dental seminars to train doctors and other professionals on how they could incorporate the dental treatments in with their practices to successfully help patients that need an alternative form of treatment. Despite his successful career, he wanted to pursue as many of his interests in life as he could manage. He began to become very involved in electronic music and was eventually featured on MTV. He has developed many fans of his music and continues to have a successful following. He is also an established photographer and videographer. His work can be found on the internet on one of his many social media pages. He is a man of many facets and takes great pride in his philanthropies. He even recently created a GoFundMe page for one of his favorite philanthropies Operation Smile.