The Jeunesse Global story would be hard to believe if one didn’t know it was the honest truth. Founded by a retired Florida couple in 2009, Jeunesse Global started as a tiny hobby operation run out of the garage of Randy Ray and Wendy Lewis. The couple had grown restless with the long hours of boredom that are inherent to the retired life. To pass the time, they started selling a few health and beauty products.
Nine years later, Jeunesse Global ranks among the most important health and beauty companies in the world. With over 10,000 distributors and hundreds of millions of dollars in annual sales, the company has gone from casual pastime to one of the largest private companies in the state of Florida. This raises the question of how a pair of retired snowbirds could have possibly created such a phenomenally successful company.
Looking a little closer at Randy Ray and Wendy Lewis, however, it quickly becomes apparent that these two were no ordinary retirees. In fact, both Lewis and Ray had become legendary throughout the North American direct-marketing industry for their many successful ventures. Ray had acquired the reputation as being one of the most capable salesmen and recruiters in the business while Lewis was known to be one of the most innovative product developers and businesswomen in the health and beauty space.
So, when the couple decided to start a hobby business as a way to pass the time, they had a few considerable advantages. Jeunesse was able to quickly grow as a result of Ray quickly bringing on board some of the most accomplished distributors in the business. With top talent selling both the company’s products and its business plan, Jeunesse was able to spread like wildfire throughout many parts of the world.
At the same time, Lewis began developing what would become the Youth Enhancement System, a package of health and beauty products that promised to revolutionize the way people approach shopping for their health and beauty needs.
Today, Jeunesse continues to grow. It is currently one of the top health and beauty sellers in East Asia and is not far behind in the Americas.